Entertainment Marketing

Connecting your brand to a major Hollywood movie is lots of fun. You will meet very charming people, you get to read the script before the guy in finance even sees the trailer in the theater, and maybe you’ll get to attend the premiere. It’s great. Until you get home and have to explain where all the money went to the Board.

Throw a rock in LA and you’ll hit a dozen former studio people who can introduce you to studio executives ready to sell you the property that happens to be on top of their desk today. This isn’t always in your best interests.

What’s the secret to getting the most out of an entertainment promotion and partnership? You need to make money doing it. There are a lot of people who can sell you a property. There aren’t many who know what to do after you’ve bought it. 

Areas I can help you:

• Identifying which properties make sense for your brand.
• Monetizing your promotion: helping you make money with your licensing program so that your brand, your channel partners and your customers get the most out of it.
• Integrating your promotion through your operations, manufacturing, finance, and sales and marketing organizations so that your program makes your brand a lot of money.