Demand Generation and Promotion

A rebate is not demand generation. It’s promotional crack.

A demand generation is something that connects your brand to your customer’s immediate lifestyle and workstyle, right now, and knocks them off the fence and out of the arms of your competition.

A promotion is something that engages your channel so that it changes the inflection of your sell-through from that point forward.

Demand generation is a B2B campaign that brings more qualified leads in, faster, so thatyour inside sales team doesn’t spend the next four weeks weeding out the tire kickers.

Promotions need to create excitement, hit emotional hot buttons, and sell more incremental volume.

Areas I can help you:

• Instill a culture of promotional creativity and discipline in your organization.
• Provide the tools and processes to generate the best possible concepts, the right execution-level elements, and the optimal sell-in strategies.
• Promotional roadmap strategy development.