Channel Marketing is misunderstood. Often, this forgotten pillar of marketing is relegated to a check-the-box function that doles out entitlements to partners. The reality is that the channel is your brand’s fulcrum. This is where thoughts and actions come together to make business happen.
At Sony and Plantronics, we constantly asked ourselves, What’s in it for them? What separates “business as usual” from “complete mindshare and total engagement”?
Areas I can help you:
- Certification programs based on the hard science of marketing psychology and that go beyond typical “check the box” activities.
- Demand generation programs that engage channel sales teams to do more than what they were planning on doing anyway.
- Comprehensive strategies to achieve total category captaincy, handling space management, grabbing the lion’s share of merchandising opportunities, and driving innovation in packaging and promotion.
- Help you execute a channel marketing strategy that is more impactful that allocating entitlement programs.
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