Principles of Persuasion Workshop

You're in the business of influence.
If you're a marketer, a salesperson, a customer service manager, or a general manager, you're in the business of influence.

The success of leaders, executives, managers, and salespeople is measured by their ability to accomplish goals.  Those goals are met, more often than not, by reasoning, persuading and inspiring others to share a vision and pursue a common purpose.  How successful you are in your professional and personal life depends on your ability to influence others.  How we say things is often more important than what we say.

Persuasion isn't manipulation.
The volume of ads we’re subjected to on a daily basis has made us all more resistant to any sort of message, welcome or not.  We’ve become more jaded. We’ve built higher walls. The Principles of Persuasion Workshop provides business leaders with the skills to ethically use naturally available decision triggers so that we can be invited inside these walls – instead of having to try to break through them.

Influence is science.
It’s a well-kept secret that an entire science is devoted to how people are persuaded. This discipline has identified how to increase your likelihood of hearing “yes,” sometimes as much as 300% or 400%, by merely adding a word or phrase, or changing the sequence of your request. Those who wish to create and sustain positive change in others need to understand how the influence process works.  A vast body of scientific evidence now exists on how, when, and why people say “yes.”  There’s been an average seven to nine year time-lag between the time that findings are discovered in the behavioral sciences and the time they begin to be implemented by professionals who need the information. 

Now, Denny Marketing is pleased to offer you and your employees the Principles of Persuasion (POP) workshop.  Developed by leading researchers in the behavioral sciences, it is the first program that bridges this time lag, helping you implement the latest research to your advantage.