Big ideas, delivered.
Marketing Consulting, Leadership Training and Writing

“Big Ideas, Delivered,” is a loaded statement. Thought followed by action. Both the quality of the ideas themselves and the actual execution are paramount to success in any endeavor. Neither is good enough alone.

“Big Ideas, Delivered,” is the core of the marketing consulting work I do. I spent over twenty years at some of the premier brands in the technology world – Sony, Iomega, Plantronics – managing people, strategy and budgets in marketing. Click on my profile for a deeper look at my background.  As a consultant, I help early (and not so early) stage companies define their brand positioning, develop robust messaging strategies, drive demand and fully engage their channels. In this capacity, I act as either a senior advisor or a fully outsourced marketing department that can handle all aspects of outbound marketing execution.

“Big Ideas, Delivered,” also suggests the “Delivery of Big Ideas.”  Marketers need the skills to break through the clutter of too many messages hitting too few customers. I deliver the Principles of Persuasion Workshop, based on the research and writing of Dr. Robert Cialdini, to corporate clients who need best-in-class leadership development and training. The Principles of Persuasion Workshop is a two-day management seminar that teaches the tools and applications of the science of influence. We’re all in the business of influence. The good news is that it can be taught, with consistently repeatable results. Click on the Principles of Persuasion tab for more on this exciting opportunity.

As for Note to CMO, consider the content on my blog to be a good sampling of my marketing thinking, with enough case studies drawn from my own personal experience to give you an idea of what I’ve done and how I think. Feel free to click and add your own comments. I’ve also been a frequent contributor to The Daily Fix, the blog at Marketing Profs.

And feel free to click through to the “Contact” tab if you’d like to explore areas where I can help.